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Ryan Lew
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Architecture
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Routine Reciprocity
Consumed: A hydroponics Table
Lina: Spirulina Nighstand
College of Environmental Engineering
Center for Contemporary Arts
Center for Heritage Arts
Ramen Shop
Family Roots
Parametric Light Fixture
Generative Design: Grasshopper
Reactive Design in Grasshopper
Other Grasshopper Scripts
Renders
In the Field
Fabrication
Other Work
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*in progress
Program
How can spaces like closets and open living spaces be collapsed while not in use by the unit owners in order to given back to the public to double the width of the corridor and create a usable space for a variety of activities.
The Green Machine
Japan has the most vending machines per capita nearing 1 for every 23 people and these remote marketplaces have become a staple to consumer culture, thus can it be re-imagined as a healthy mobile market. Sprinkled throughout the city, these objects are an ideal candidate for ways to create small behavioral and attitude changes towards sustainable food production. Thus we must use design to adapt the mundane and promote a new lifestyle that is undeniable and complete upheaval of our current relationship with food.
Marketing
Large scale adoption plays to the intangible desires of every consumer, marketing is vital to make sure it is not just made but also wanted. Experimentation with beginning to make a brand, one that is approachable and exciting that exemplifies the message of the product.
Most purchases are driven by our emotions, and we use logic to rationalize that decision afterwards. Effective marketing appeals to both the emotional and cognitive needs of the consumer. Marketing falls down when it only appeals to one or the other.
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