Independent Design Studio
Created a design and fabrication studio that uses modern manufacturing methods to bring high end design to the average consumer. Making thoughtful design that is bold yet accessible. Goofball products have received recognition in the New York Time's Style magazine for the 2025 Holiday Gift Guides, received over 500k views on instagram, and an email list of over 100 interested buyers.
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Goofball is a brand that brings playful energy and cheerful eccentricity into modern interiors. With unexpected shapes, saturated colors, and a charmingly cheeky mascot, Goofball makes a strong statement: design can be fun, tearless, and full of personality. The brand celebrates individuality, creativity, and the joy of standing out
Brand Design
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Worked to create a memorable and repeatable brand design to carry through to all marketing and products, this has been vital for brand recognition and retention.
Products & Store
Bloc Cloc
Design & Fabrication
2026
The Bloc Cloc is a two sided wall clock that has gained traction on social media with over 500k views, over 1400 direct followers from content, and a waitlist of over 150 emails.
Bolb Lamp
Design & Fabrication
2025
The Bolb Lamp got national recognition in the New York Time's Style Magazine's 2025 Holiday Gift Guide, resulting in over 50 orders that were fabricated by hand shipped across the world.
Next Steps
future plans and schedule
Bloc Cloc
February Initial Batch
01
Expected to announce a limited series drop of about 40-60 clocks for concept validation from social media followers and email list.
30- day Content Calendar
02
Researched and scheduled 30-day content calendar to continue to expand following and interactions world wide. This will allow for a greater sample size to calculate interest and gain valuable research in user base.
In-person sales & user interaction
03
Thus far been selling remotely and getting minimal feedback/ interactions, plan to sell at in-person markets to speak directly with customers and gain valuable insight (both positive and negative) to improve product and brand.