Independent Design Studio
Goofball is an independent design company built around a simple idea: ordinary objects deserve better. I founded Goofball to design, manufacture, and sell physical products that bring a little more thoughtfulness and a little less seriousness to everyday life.
Rather than starting with a category, Goofball starts with the object. The product line currently spans time and lighting, with plans to expand into kitchen, bathroom, entryway, and living. Each product is designed to feel distinctive without becoming precious: playful forms, considered details, and practical objects made to live with.
I operate Goofball as both a design practice and a real consumer product business, leading the process end to end from concept development and CAD through prototyping, manufacturing, sourcing, packaging, branding, e-commerce, fulfillment, and customer experience.
To date, Goofball has produced and shipped 400+ physical products, and built an audience of 32K+ followers and 12M+ views through organic content. The brand and its products have also received recognition from publications including The New York Times Style Magazine, Interior Design, and Metropolis.
Goofball is ultimately an ongoing experiment in what happens when a designer takes responsibility for the entire journey, from the first sketch to the moment an object arrives at someone's door.
Products & Store
Bloc Cloc
Design & Fabrication
2026
The Bloc Cloc is a two sided wall clock that has gained traction on social media with over 500k views, over 1400 direct followers from content, and a waitlist of over 150 emails.
Bolb Lamp
Design & Fabrication
2025
The Bolb Lamp got national recognition in the New York Time's Style Magazine's 2025 Holiday Gift Guide, resulting in over 50 orders that were fabricated by hand shipped across the world.
Next Steps
future plans and schedule
Increase production and quality
01
Working to develop manufacturing connections to produce components at a high quality and consistency than possible by an at-home production system
Increase exposure
02
Organic marketing has been a great source of connection and exposure, however, production was always the bottle neck, looking to solve that too begin ad spending and track ROI for more strategic marketing moves.
In-person sales & user interaction
03
Thus far been selling remotely and getting minimal feedback/ interactions, plan to sell at in-person markets to speak directly with customers and gain valuable insight (both positive and negative) to improve product and brand.
Brand Design
Worked to create a memorable and repeatable brand design to carry through to all marketing and products, this has been vital for brand recognition and retention.
